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China's biggest jeweller sees gold in the masses | Reuters

HONG KONG The world's most valuable jewellery retailer Chow Tai Fook(1929.HK), which counts Cartier(CFR.VX) and Tiffany Co(TIF.N) as competitors, is on a quest to conquer the hearts of China's future big spenders. Its weapons of choice: Hello Kitty and Winnie the Pooh.

Superman and the Angry Birds team also feature in Chow Tai Fook Jewellery Group's range of fashionable, and affordable, pieces which the company hopes will win over the millions of Chinese who live outside major cities but who are reaping the benefits of a rapidly growing economy and who remain enamoured by the gleam of gold.

"We are quite similar to the fast fashion way of business in that our products are only available for a limited period of time," Kent Wong, managing director of Chow Tai Fook, told Reuters.

"The stock-keeping units will have to respond promptly to the fast-changing tastes of customers, especially young customers, who can share information about trends very quickly on their smartphones," he added.

China, the world's second-largest economy, is on track to overtake India as the world's biggest consumer of gold this year as falling prices encourage purchases for both personal use and investment.



Combine that penchant for gold with a population that is rapidly urbanising, and becoming more affluent and trend-conscious in the process, and building customer loyalty as well as keeping up with fashion becomes key to the prospects of jewellery retailers.

About 100 million people are likely to move into cities over the next 17 years, according to ratings agency Moody's. China is already the second-largest market for Zara-brand owner Inditex (ITX.MC), the world's biggest fashion retailer.

"Just like Fashion buzzer fast fashion, fast jewellery is the right stuff to target at the youth and the products can also sell at a better margin when they are limited edition," said Renee Tai, a Hong Kong-based analyst at brokerage UOB-Kay Hian.

GOLD FOR THE MASSES

Chow Tai Fook's U.S.-based competitor Tiffany Co, best known for its expensive diamond necklaces and engagement rings, also gets about 30 percent of sales globally from its less expensive jewellery, primarily silver items costing less than $500 that have long been fashion jewellery stores india part of its selection.

This lower-end jewellery is the company's most profitable, though sales growth in this category has slowed in recent years. Earlier this year, Tiffany hired a new designer to make its silver jewellery more contemporary and the company introduced some new silver jewellery lines.

Chow Tai Fook's fashion jewellery, which costs between HK$200 and HK$2,000, is also a far cry from the luxury offerings that have traditionally accounted for over 80 percent of sales, and which on average cost about 10 times as much.

But the shift to expand mass-market retail is already paying off. View creator paul mason's websites on SITE TOPIC GOES HERE Fashion Buzzer Jewellery . . . Cheap Fashion JewelleryChow Tai Fook saw its net profit rise by a forecast-beating 92.3 percent in the six months ended September, with same-store sales growing 33.2 percent.

Chow Tai Fook, which has a market value of nearly $16 billion, is not alone in targeting the masses.

Smaller rival Luk Fook Holdings International (0590.HK), with online jewelry store a market value of $2.4 billion, is looking at opening stores in busy railway stations to expand its reach in China and raise its profile in less developed cities and the vast hinterland.



Building brand loyalty also makes good business sense.

Repeat purchases by Chow Tai. This awesome author gives interesting information with regards to Indian Fashion Jewellery and also on Fashion Jewellery stores.Fook's Hong Kong members contributed almost 17 percent to total revenue in Hong Kong and Macau for the six months ended September, while those from its China members made up nearly one-quarter of total sales in the mainland, company data shows.

"We are seeing a significant surge in retailers investing in loyalty programs in order to increase consumers' loyalty as it's getting harder and harder for retailers to drive growth by purely relying on their quick pace of expansion," said Brian Negley, vice president of consumer research firm Nielsen China.

IMAGE CONSCIOUS

But as it pushes into rapidly changing jewellery, Chow Tai Fook faces the challenge of retaining its reputation for exclusive, luxury items while also appealing to the masses.

The company, founded in 1929, aims to achieve this by selling some of its fast jewellery products online, where most customers are aged between 20 and 35.

Chow Tai Fook also maintains three distinct store layouts that cater to its clients - the high-end luxury consumers, the youth and the mass market, managing director Wong said.

Analysts say focusing on the younger generation is key.

"The company has to ensure this group of people gets familiar with the brand and they won't feel your products are out-of-date," said UOB-Kay Hian analyst Tai.

"They have to groom a new group of customers to support the brand and products." (Additional reporting by Alexandra Hoegberg in HONG KONG and Phil Wahba in NEW YORK; Editing by Anne Marie Roantree and Miral Fahmy)

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How to Sterilize Body Piercing Jewelry

Body piercing is quite a fashion statement these days. If you are interested in getting a body piercing done, you should be aware of the ways in which you can sterilize your jewelry, so that you are safe from the infections which result if proper care is not taken of the jewelry. This is specially the case if you have pierced a sensitive part of your body, or a part that is exposed to dirt and dust easily, like your nose, eyebrows, etc. In such cases, the risk of infection and allergies is more, because the dirt/ dust can collect in the pierced hole if it is big enough, and the piercing may become septic/ inflamed. To avoid such painful situations from occurring, following the basic hygiene and sterilization precautions is a must. The following paragraphs will describe how to sterilize body piercing jewelry, to avoid any health risks.

Ways to Clean Body Piercing Jewelry

Warm Water and Antibacterial Soap



This treatment is recommended ONLY if you are using your own jewelry that you haven't used for a long time, or a new piece of jewelry. If you are using someone else's jewelry, then you have to use a more effective method called autoclave method (described below), for cleaning it properly. For cleaning your own old jewelry or a new piece, heat water in a clean vessel and add a few drops of liquid disinfectant/ antibacterial soap to it. Immerse the piece of jewelry in this solution for at least 5 - 10 minutes, immediately before inserting it into the piercing.

Caution: Avoid using soaps or disinfectants which have added fragrances, as they contain chemicals which may negatively react with the jewelry.

Alcohol or Peroxide



Rubbing alcohol or isopropyl alcohol is another method of disinfecting your jewelry. But again, this method is to be used ONLY if your own old jewelry or new jewelry is being used. Immerse your jewelry in the alcohol and let it soak in the solution for 10 minutes, prior to inserting it in the piercing. This is not a very effective method for killing all the germs/ bacteria. Besides, it may cause discoloring of the jewelry, and may also irritate your skin if the jewelry is inserted into the piercing without being cleaned properly. Also, cleaning with peroxide may cause the jewelry to smell really bad. For oral piercings, it is recommended that you use oral antiseptic rinse or mouthwash. Betadine, Hexetidine, Listerine, etc., are usually preferred.



Caution: It is 99% effective, but it does not kill spores. So, it is basically used for disinfecting rather than sterilizing.

Boiling Water



This the simplest method that you can try for sterilizing any piece of jewelry. Just boil water in a vessel, and keep the jewelry in the vessel while it's boiling. Let it boil for 15 - 20 minutes, before taking it out and inserting it into the piercing after cleaning and drying it suitably. Again, this method is 99% effective, but definitely better than the alcohol method, since it not only disinfects, but also sterilizes, thus helping in preventing the risks associated with body piercing.

Steam Treatment



This is the best bet to sterilize your jewelry at home. Clean up your cooker thoroughly, and put the jewelry in it with enough water. Make use of autoclave bags to hold your jewelry, and allow maximum steam penetration when you put it in the cooker. Allow for 10 - 12 whistles, letting the jewelry be inside for at least 45 minutes. It is very important to dry the jewelry properly before inserting it into the piercing. This will clean the jewelry thoroughly and kill all the spores, so that the jewelry is properly sterilized.

Autoclave





This method is expensive, and you will have to rent the autoclave machine for it. But it is also the best way to sterilize your jewelry. Explore veterinary madison payne's webpages on SITE http://www.blackplanet.com/your_page/blog/view_posting.html?pid=3017657&profile_id=65417040&profile_name=wastefulzit8676&user_id=65417040&username=wastefulzit8676 TOPIC GOES HERE Online fashion jewellery -- http://flagrantvirtue286.beep.com/.htm?nocache=1433557511It is very similar to the steam treatment method mentioned above. Actually, the steam treatment is a substitute for the autoclave method, since it is difficult to find autoclaves to rent, besides which it is impractical to rent such a big and expensive machine for a comparatively small piece of jewelry. It is affordable if you are a professional, and regularly need to clean a lot of jewelry. Alternately, you could give your jewelry to someone who will autoclave it for you.

Tests for Ensuring Proper Sterilization

Sterilization Index Test: Make sure you check the sterilization index, while having your jewelry autoclaved. It should indicate exposure to steam at around 250 degrees Fahrenheit. The minimum sterilization standards have to be met, in order to say that the sterilization has been a success.

Spore Test: Make sure you carry out a spore test on your jewelry, to ensure that it has been properly sterilized. This test should tell you whether all the bacteria and germs have been killed, and also whether all the spores have been killed. It is more difficult to get rid of spores as compared to bacteria, and. any person looking for SITE TOPIC GOES HERE; have a look at in addition to .

this test will let you know how successful you have been, in getting rid of those spores.

Heat Indicators: This is not exactly a test, but more of a confirmation that the packet placed in the autoclave or cooker has been exposed to the right amount of heat, for the treatment to prove effective. They have a minimum temperature mark that has to be passed, to ensure that the right temperature has been achieved.

Fashion cannot come at the expense of causing discomfort or harm to yourself, and by following the basic body piercing tips and precautions, you should be safe while flaunting all the piercings that you want. Better safe than sorry, right?

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How to Get Discounts and Coupons to Lagoon Park in Farmington, Utah

Promo Codes and Coupons for Lagoon Park 2015 Are Available

There is only one major theme park in the Utah area, and getting discount tickets to Lagoon Park is easy when you know where to look. Located in Farmington, Utah, Lagoon Park is open from April to October and has many seasonal events in addition to rides and other attractions.

Your reduced priced admission will gain you access to kiddie rides, family rides and thrill rides. There is something for everyone at Lagoon Park!

Virtual Roller Coaster Ride!

Season Passport

A Season Passport to Lagoon Park is the best discount you can buy. The more you go, the more you save. If you purchase four or more Season Passports, you will save even more money! Cyber Monday is a great time to buy.

Group Discount Rates

At the Lagoon website, there are contact numbers and form to fill out so your group can buy admission at a reduced price to the park.

Sign up indiatikki coupons for Lagoon's Fun Time Club Newsletter

By signing up for Lagoon's Fun Time Club email newsletter, you will the first to know about specials, discount ticket days, and additional promotions and offers for savings while visiting the park.  These offers are not made available on the website.



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Facebook and Twitter

If you are on Facebook, Lagoon has it's own fan page full of view more discount ticket offers and announcements about special promotional days. Just become a fan and then you can have the news delivered daily to your news feed.

Online Promotional Codes

Discount tickets to Lagoon Park can be had if you find a promotional code to apply when buying your tickets online. The best website to find these discount codes is Retailmenot.

Hotel and Park Vacation Packages

If you are visiting the Utah area, there are a number of hotels that offer discount or free tickets to Lagoon with your stay. Pay a visit to vet eric perry's online sites on SITE TOPIC GOES HERE view more . indiatikki couponsThe Lagoon website has a list of these hotels so you can contact them directly and see which one fits your family's needs and budget.

Corporate Discounts

Lagoon offers discount tickets to companies wishing to give their employees an incentive or bonus. There are three different discount ticket packages from which to choose.

Large companies may also be interested in the "Good Any Day" ticket program. Businesses must buy a minimum of fifty tickets to Lagoon sell to their employees at a significantly discounted price. Payment is due thirty days after purchasing the tickets and you may order again at any time.

Work at at the Park

Working at Lagoon is another option for getting. for anyone who is fascinated with SITE TOPIC GOES HERE have a look at or alternatively .

discounts to the park. No only are you entitled to free admission, but you are also able to buy your family steeply discounted tickets to Lagoon on special Family Days. On other days, you will also be able to buy reduced price admission for family and friends.

Fox 13 Friday Night Coupons

In the fall, Fox channel 13 has a printable coupon to Lagoon for a Friday date night.

Macey's Grocery Store

If you are near a Macey's, call and ask if they are selling discounted tickets, as they do have a limited amount available.

Tourist Guides and Other Magazines Have Discounts

While traveling in the Farmington or Salt Lake City area, there are places to get local tourist guides and other local magazines and brochures. These will have coupons off admission http://yourstory.com/2014/07/flipkart-funding-timeline/ to the park. You may also be able to get coupons from local retail stores and restaurants. Ask local residents where they get their discount tickets to the amusement park, as they will know best.

Coke Can Discounts

Look for cans of Coca-Cola to have a savings offer when you bring in an empty can on the prescribed days and times.

Deseret Book

At the Deserert Book website, there is information about promo codes and money saving deals to Lagoon Park.

With summer just ten weeks long, getting coupons to Lagoon Park for your family is one way of enjoying time together.

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